IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry
The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise,

formal sales proposal elements  complex sale without some formal methodology for managing the process. There must be tools and processes in place to communicate amongst the sales team, establish and record the achievement of milestones, map the political structure of the customer, and define goals and objectives. Nothing, including experience, will replace good processes when managing a complex sales campaign. The choice of competitive strategy must not be made too early in the sales campaign. The strategy decision is a function of the

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Generic ERP

Enterprise resource planning (ERP) software is a set of applications that automate most common business functions. ERP software was originally designed to provide an integrated solution for manufacturing, bringing together essential elements such as inventory management, order taking, and accounting. Today@s ERP systems reach further, tying together all traditional management functions. Many full-suite solutions include formerly distinct functions such as customer relationship management (CRM), business intelligence (BI), warehouse management, reporting, and product data management (PDM). But all ERP systems are built around a common core: financials, human resources, inventory management, purchasing management, and sales management. It may be a useful exercise to compare software solutions on these core areas before venturing into specialized or detailed comparisons. 

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