Beyond Boundaries: A New Role for Finance in Driving Business Collaboration
The current global economic instability means firms have to quickly adapt to business conditions. This uncertainty may increase companies’ reliance on business

matrix customer relationship ppt  explains how the airline’s matrix organization aids finance’s ability to communicate effectively: We have a small central [finance] group, but we also have a very strong presence down in the line businesses. The finance functions in the line are very close to the businesses, and they’re dealing with them on a dayto- day basis. [So when a difference arises,] generally we will consult with the line managers and explain why we have a difference. In some cases, it can be that they’re just not aware o

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Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one@s customers and anticipating their interest in an enterprise@s products or services. 

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