CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement

nature of crm  perspective. Before describing the nature of these best practices, the next section will summarize the discussion regarding the creation of an actionable definition for CRM. CRM and Success Rather than trying to craft still another definition for CRM, the following statements will describe its attributes: CRM, from a user interface perspective, offers a series of software applications that address the needs of customer facing functions. From a management standpoint, CRM provides a database and analytical

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