Salesforce.com Acquires ExactTarget
Salesforce.com will acquire the cloud marketing platform ExactTarget. The transaction was valued at approximately $2.5 billion. Salesforce plans to add

nike relationship marketing  (including Coca-Cola, Gap, and Nike). To date, the Salesforce Marketing Cloud has been thriving on its previous acquisitions—Radian6 and Buddy Media—which focus on social marketing. With the new acquisition, Salesforce will be introducing digital marketing to its marketing offering. ExactTarget's suite of products offers the following benefits: Email marketing allows organizations of all sizes to send small or large volumes of e-mail to targeted individuals. Mobile marketing gives users the

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one@s customers and anticipating their interest in an enterprise@s products or services. 

Start Now

Documents related to » nike relationship marketing




nike relationship marketing   Read More