The Collaboration Advantage: Customer-focused Partnerships in a Global Market
Survey data shows that companies want to improve their strategic business partnerships. Reflecting on lessons learned from past business relationships, 60

nike use customer relationship marketing  such as Disney, Apple, Nike, P&G and others, have seen great competitive success by adopting this mode of thinking. But for most companies, this goal is still beyond the horizon. When asked what main objectives their companies will seek in improving business relationships over the next five years, enhanced customer centricity ranked highest, at 41%, followed by product and service differentiation (35%) and improved speed to market (34%). Again, the thinking is on the right track, but there is much work

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Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one@s customers and anticipating their interest in an enterprise@s products or services. 

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