Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or@in the field). The company can then use this data for specific business purposes@by taking@a customer-centric rather than a product-centric approach. CRM@applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one@s customers and anticipating their interest in an enterprise@s products or services. 

Start Now