Customer Data Integration: A Primer
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a

data lineage template  of MRM are template-driven data models, rules-based modules that are configurable, and built-in audit and historical lineage functionality. Siperian Hierarchy Manager (HM) creates a unified view of the multiple relationships that exist among customers and other entities across all applications to provide organizations with a consistent, complete view of the customer. Some key features include the ability to configure and to manage data relationship consolidation, rules and metadata maintenance for

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