Customer Data Integration: A Primer
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a

data mapping template  cleansing, data profiling, and data mapping to guarantee that a universal view of the customer exists in a centralized structure. CDI solutions also match, merge, and link records, differentiating them from other data integration or data quality vendors. Data cleansing and standardization is used to identify and define data definitions and standardize customer information. A common customer data standardization initiative includes creating a single view of customer name and address information across the

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