Data Quality: Cost or Profit?
Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy. Looking beyond general approaches and

data quality methodology  data quality. ( Poor Data Quality Means A Waste of Money ; The Hidden Role of Data Quality in E-Commerce Success ; and, Continuous Data Quality Management: The Cornerstone of Zero-Latency Business Analytics .) This time our focus takes us to the specific domain of data quality within the customer relationship management (CRM) arena and how applications such as Interaction from Interface Software can help reduce the negative impact that poor data quality has on a CRM objective. CRM is prone to more

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