Improving Customer Experience with In-store Mobility Technology: Converging Physical and Digital Selling into a Seamless, Cohesive Experience
A superior user experience is created when the digital and physical worlds are connected. This paper describes how a comprehensive mobile point-of-sale (POS

digital signage quarterly  Technology: Converging Physical and Digital Selling into a Seamless, Cohesive Experience A superior user experience is created when the digital and physical worlds are connected. This paper describes how a comprehensive mobile point-of-sale (POS) system can serve as the glue that holds together all of the different tangible and digital channels used today by retailers—but within the walls of a physical shopping location. A well-conceived in-store mobility strategy can take advantage of the personalizati

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